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Branding Through Educational Media

As consumers we are drawn to familiar brands that consistently provide great products and services. Brand loyalty is sometimes inherited from our parents (i.e., Do you prefer Pepsi or Coca Cola?). It is also earned through a company's dedication to quality.

Even the best products and services, though, can go unnoticed or be forgotten. Competition is fierce, and no matter what a company's line of business, there is almost certainly a comparable provider in the market. To raise awareness and to stay fresh in consumer minds, companies should break the mold and think of creative ways to make a lasting, meaningful impression. Branding through educational media offers just that.

Educational media, as used in this article, refers to kids songs and kids videos containing substantive messages designed to teach children subjects like math, science, fitness and green living. One way for companies to make an impact, raise brand awareness and grow goodwill is to supplement the traditional "pushing" of products with educational media. Educational media through kids songs and kids videos enables companies to use radio, television and bandwidth for the greater good.

By providing consumers and their children with useful and sometimes otherwise unavailable information in fun, entertaining kids songs and kids videos, a company enriches its brand in a number of ways. First, the company shows its engagement in the community and desire to be more than just a product or service provider. Second, the company builds its goodwill with current and future customers by using its resources to give back to the community. Third, the company shows its drive to do something meaningful for its customers. And fourth, the company gives consumers a reason to feel good about doing business with it.

Ultimately, a company wants consumers to know its name, associate good thoughts with its products or services and to remember this when opening their wallets. Commercials and traditional marketing campaigns are great, but sometimes it pays to think outside the box. Companies wishing to do something meaningful and beneficial for their community and their brand should explore educational media and all it has to offer.


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